How It Works

How it works

Answer

2BN runs every engagement on four pillars: a 48-hour onboarding sprint, a Week 1 baseline across every major AI engine, a Tier 1 to 4 prioritization framework that fixes access before structure before content before authority, and a five-gate QA checklist every deliverable must pass before the client sees it. The Money Prompt Set is re-tested monthly as the retention proof.

How it works

Fix in this specific order. Out of order is wasted effort.

The four-tier framework that turns chaotic AI optimization into a delivery system.

T1 · Week 1

Access

Unblock crawlers

GPTBot, PerplexityBot, Google-Extended, ClaudeBot. JS rendering. Indexability. If AI can’t read it, nothing else matters.

T2 · Weeks 1–2

Structure

Make it machine-readable

JSON-LD schema. Entity consistency across Wikidata, GBP, socials. Answer capsules under every H2.

T3 · Weeks 2–4

Content

Restructure for citation

Top 20 pages reformatted. Fact density, named entities, comparison tables, freshness cycle.

T4 · Month 2+

Authority

Compound the signal

Brand mentions, cross-platform presence, format diversity. The flywheel that retainers fund.

Find out where your brand stands.

A free first-look audit takes 60 minutes of our time. You walk away knowing exactly which AI engines mention you, which mention your competitors, and what to fix first.